Let Us Just Have Communication - Advertiser to Publisher

I’m an Advertising Network Rejection Expert. All the “best advertising networks of 2015” have turned me down.

There seems to be no way to get the CPM’s I need to scale a business from 1000 uniques per month on up to 50,000 uniques per month. I haven’t found it yet. Theoretically, I should be able to get $1.00 to $2.00 CPM for general traffic. However, all the big networks have these more “premium” slots on lockdown. Barrier to entry is something like 50,000 unique visitors per month. Right now, I’m making about $3.00 per month with 12,000 uniques. I can’t even get 1 post a month from a Fiverr blogger with that.

We live in a digital age, where computers do 99% of customer service, transactions, and matching. There is no excuse why there isn’t a system for advertisers and publishers to come together and make their own rules of the game. We don’t need advertising networks or advertising agencies doing what computers can do for us for free. It’s not right, and it’s not fair.

On the other hand, DIY (Do It Yourself) Advertisers spend soooo much time tweaking their programmatic, contextual strings to get the best bang for their buck. Brand awareness comes at a big cost, as these part time heroes or freelancers would have to spend a large % of their budget to find out if a particular audience clicks or not. What converts is never an easy task. It’s like digging around in the Sahara Desert for hidden treasure in the sand with nothing but a shovel.

I think there’s an opportunity here. I think that a social network – like a dating service – can match up these candidates together. Yall can rate each other, talk, have a good time, make some money, and be as transparent as possible. There should be no guess work – just real talk, real people, real questions, real answers.

It should be free. Not a free trial. Free.

Sure, there are always things we are willing to pay for like raw data dumps, insurance for partial refunds, re-targeting, A/B testing… but the core service should be free. There should be no middle man saying I need 25% of the Advertiser’s budget. That’s whack. There are so many different kinds of revenue models, and they have to go with the “forcing you to tip the robot waitress revenue model”.

You might not be using all of the features, but you would have to pay for it like your are! What I say – charge me for what I use, not the worst case scenario.

At the core of it, a system should be a direct buy – like a one time sale. For example, if you were to say, “I need 10,000 visitors shown my ad for 2 seconds minimum.” then a publisher should reply with “I can do that on my music website for $30.” From there, you can talk about monthly uniques, click through rates, time on page, and what you favorite flavor of ice cream is. The advertiser sends the request, then the publisher shoots over his paypal info, waits for the money, and clicks “activate”. Boom – done. Manual, dirty, but honest. No chills, no frills, just basic business in a cut-throat, crazy, overly-complicated world for once.

That’s how it should be for the Struggling Publisher and the DIY Advertiser.

What do you think?

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