In a recent move towards a new design, Twitter has quietly told the public that share count on Tweet share buttons will be no more. Even though there are alternative options to get Tweet count per URL, this begs the question…
Did Twitter’s share counter really matter? And to who?
It was Twitter’s concern that the share count was not really of quality, and it was never really intended to be used so widely. They felt that the system was being gamed, and that the data was not really indicative of anything.
That’s a bunch of BS. I just don’t buy it. What I think is that it was a feature that caused so many database queries and needed to be removed. Financially, it was a huge win. They cut down their server load, whether or not they decide to re-purpose the CPU to other resources. This is believable, much more than the original story.
What value does it have to the end user – the person that makes the share? Does the person that clicks that badge to Tweet make any decisions based on the share count? Are those decisions honest?
For instance, before I go to share something, I do look at this number. If I don’t see that anyone has Tweeted it, I don’t feel obligated to be the first. If only 10 people have ever Tweeted this URL on a high trafficked domain, the article probably isn’t worth reading.
That’s right. I don’t read articles if no one has shared them unless I know and follow the author. Still, I remain skeptical of the article’s quality. Perhaps it wasn’t the best work?
Yes, Twitter, okay… I agree that the share count was not a high quality indication of a link’s trustworthiness, but rather than killing the feature, they should have made it better. That’s a real loser move. I hope they get some backlash from that.
It makes sense to remove a feature that no one uses. What doesn’t make sense is removing a feature that your power users use 10x every day.
Be honest, Twitter…
In the mean time, there are other ways of getting Twitter share count. The most similar is Open Share Count.
But that’s what I think. How do you feel? Get @ Adfortress on Twitter.